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People’s Fair Steering Committee March 2016

March 29, 2016

People’s Fair Steering Committee  March  2016

February 20 – Entertainment Listening Party at CHUN, 9:00am (for the Entertainment Committee – Steering members may attend if you’d like)

February 22 – Steering Committee meeting at CHUN, 5:30pm

March 28 – Steering Committee meeting at CHUN, 5:30pm

April 2 and 3 – UMX at The Celtic Tavern, 11am-6pm

April 9 – Arts and Crafts Jury at CHUN,  9:00am (for the Exhibitor Relations Committee – Steering members may attend if you’d like)

April 23 – Siting Meeting at CHUN,  9:00am (for the Exhibitor Relations Committee – Steering members may attend if you’d like)

April 25 – Steering Committee meeting at CHUN, 5:30pm

April 30 – Decked Out at CHUN, noon-4pm

May – Music Showcase – TBD

May 23 – Steering Committee meeting at CHUN, 5:30pm

May 31 – Volunteer kickoff party – location TBD

June 1 – Steering Committee meeting at Civic Center, 5L30pm

Dave Cook <>,
Debra Adams <>,
Doug Goldman <>,
Doug Kacena <>,
Ean Tafoya <>,
EJ Worden <>,
Emily Richardson <>,
Heather Bendele <>,
Jamie Heldt <>,
Jay Finesilver <>,
Katie McCusker <>,
Rob Weil <>,
Selena Martinez <>,
Steve Riordan <>,
Ted Heckel <>,
“Tommy Nahulu (” <>,
Vince Gavito <>


Attendance:  Emily Richardson, Rob Weil, Ean Tafoya, Jamie Heldt, Doug Goldman, Tommy Nahulu, Roger Armstrong, Andrea Furness, Randle Loeb, Alicia Fresquez


Welcome and Announcements:

  • The Office of Special Events sent out an email regarding new policy changes to rules and regulations.  They are instituting fees for street occupancy (based on a percentage of the fee charged for construction companies to close streets) and changing meter bagging fees to a $5/meter daily fee rather than $10/meter/event.  This affects People’s Fair greatly – our meter fees will increase by 50% and the estimate of street occupancy fees in year one are $2,000 and year five, $10,000.  This increase goes into effect in 2017 and will increase by 1% each year.  The formula for figuring out the contruction company fees is 10 years old so it’s likely that will change and cause all fees to increase. This significant change in policy was not run by the Event Advisory Committee for discussion and input. Tuesday, January 26th there will be an event forum to discuss these changes.  All city departments will be in attendance, Roger and Andrea will be attending this meeting.  The advisory committee is composing a letter this week to be sent to the mayor to express frustration and will be sent by Veronica Barela.  After the email came out with the policy changes, OSE Director Katy Strascina reached out to EAC members individually to suggest a one-on-one meeting.  Roger and Andrea will meet with Katy on February 11 and hope to gain more insight into the policy changes.  The hope is though that the City will review the new policy on Public Works fees and possibly change them with input from the EAC.

Layout/ Site setup/ Security

  • McNichols building – not available to us
  • Elections Comission building – Ean suggested that we reach out to Deb Johnson for use of the building as the message from OSE is that events are no longer able to use space in the building.
  • 2016 is an election year, we anticipate more petitioners and voter registration people roaming.  They will be asked to stay within the nonprofit area.


Fine Art Avenue:


  • New partnership with Jim DeLutes who does the Denver Art Festival and Affordable Art festival
  • This new partnership will bring new fine artists and hopefully new attendees
  • Last year we had approx. 35 Fine Artists; this year’s goal is 100
  • Profit share with Jim and he will be managing Fine Art Avenue from the application process, jury/siting,  and will be on-site all weekend and serve as the contact for the fine artists.  Also he is letting us use his account for Zapplication and will be bringing most of the artists.
  • There only sponsors on Fine Art Ave will be Comcast and The Denver Post
  • Moving crafters to other streets
  • Fine Art Ave – 14th Avenue from Bannock to Broadway
  • Reaching out to the Art Museum and library to see if they would like to somehow be involved
  • Suggestion to reach out to Fresh City Life – DPL



Exhibitor Relations:


  • Looking at CHUN board members to run exhibitor relations team
  • Takes training to run Exhibitor Relations
  • Long hours (Friday afternoon/night, Saturday from 6am-9 or 10pm, Sunday from 7am-10pm)



Applications (roughly $12,000 in revenue to date):

    • Fine Art — 2 (doesn’t include Zapplication apps)
    • Hand Crafted — 9
    • Personal Service — 3
    • Gourmet Pre-Packaged Food — 1
    • Marketplace — 7
    • Greater Cap Hill exhibitor — 0
    • Nonprofits — 9


  • Entertainment — 87





  • 87 Entertainment Applications in so far
  • Next year need to update the application verbiage and what we request from the bands (Ex. Three music videos, Youtube Channel, Stage Plot, Press Kit etc.) Instead ask what venues they have played etc.
  • Online application needs updating
  • Need to know the demographics of the bands playing and coordinate that with the times the bands are scheduled at the fair




  • No updates at this time


Mural Project:


  • Started outreach to teams
  • Donation requests will begin this week
  • Decked Out event – Fundraiser for the mural project on 4.30.16 at CHUN (1290 Williams St.)
  • Reaching out to sponsors for both Decked Out and Mural Project – Tuesday meeting with 303 Boards to see if they have any interest as coming in as a sponsor
  • UMB Bank might be interested in sponsoring Decked Out
  • Updated the Sponsorship Packet after review by steering committee members



Art in the Park:


  • New this year we will be doing an Art in the Park series which fairgoers can participate in (similar to Canvas and Cocktails)
  • This will be located near the Mural Project
  • Tommy Nahulu will be running this area and assisting in the creative process with fairgoers
  • Tickets will be sold and there will 2 or 3 sessions per day that people can participate in
  • 20 people per session



Corporate Sponsorship:


  • Comcast is considering exclusivity (no DirecTV or Dish)
  • Kaiser is out
  • Trying to set a meeting with Coors
  • Pepsi – Under contract for 2016



PR & Marketing:


  • Marketing Committee – in the works





  • Looking for a catering company to do lunch, dinner and snacks
  • No budget for VIP area





  • Last year diverted 35%, Goal this year 40%
  • Educate fairgoers on composting and recycling
  • Sustainability vendors located together in the nonprofit area



Kids and Family:


  • A suggestion was made to look into Apex gym for kids area





  • Ean suggested we use Sign up Genius
  • Volunteer fair at Tivoli on 2/4/16 (Alicia will be attending)



CHUN Booth/ Raffle:


  • Need better activation
  • Have more visuals of what CHUN does
  • Create an exhibit to add value



Other Business:


  • Music Showcase in May
  • Suggestions made to reach out to Lost Lake, Pearl’s, Tony P’s, Brik and M’s Uptown (needs to sell Coors)
  • Update People’s Fair Mission Statement
  • Ean Tafoya mentioned a grant that is available to help with planning and goal setting (plan for the future of the People’s Fair
  • REMINDER NEXT MEETING: February 22, 2016 at 5:30pm.  Please let us know in advance if you are unable to attend.  (Steering Committee meets the 4th Monday of each month through May)



Pearls  13th and Grant providing sound and back line  Earl is the manager owner  was SNAKE PIT

no beverage or beer sponsor or hard liquor  sponsors

ANHEISER BUSCH  Breckenridge  craft brew

Tivoli Brewing Co. at Auraria Campus  fully will staff jockey boxes



MILLER COORS  struggled to get any $   to the fair.

full on Colorado Brews  BIG  tent in the midsection with 12 brews  We’d need people to volunteer serving

NEW BREWERY AT Denver International Airport.

10K in kind contributions  8 K staff and 2 K for equipment

ALL KEGS They’re charging for cups

20K  difficult to turn this down  for Breckenridge

CUPS are dear

chatty about beer  volunteers drinking like crazy


Bringing more people in 


new marketing concept


TIVOLI  in store promotions




150K$   right now 32K$

cash sponsorship is much more difficult this year

no competition  Anheiser  wants to be exclusive of everything


Kettle 1  –   10K$ for the event  extra $



McNichols  Building is off limits  still use the parking lot

will rent a trailer for ticket sales and cash


logistically that will be a challenge  we have to manage the site set up  on the west side of the building


1525  Sherman st.     parking or ground floor  block off site

store tickets in the counting room into the booths

Election Commission  Building will not be able to negotiate with OEC


coming down on fairs like no holds barred  steps are three times as complicated.  ILLEGALLY SELLING LIQUOR THROUGH THE LEMONADE STANDS


Office of Special Events  OSE

charging for things that never were charged for


1.2 million $  office


Security  VINCENT:  ticket booths  maybe double size of your booths   2 different groups  1 cop watches  both booths

HAVE 4 corners

10 hours daily   location is the issue


Half Ticket booths  how many entrances   14th Bannock,  Broadway and Lincolm, COlfax and Broadway  13th and Bannock,  MID 13th at library   THERE ARE 7 booths




merchant guard licence 150$  a person for the security  if they check IDs then they have to have a license


guest relations   hand out programs

over employed  for all events throughout the region


depends on your purpose as an employee


ONLY POLICE CAN RESPOND to a crime or nuisance situation


anyone on site they come on the site and they wander around 

$1,000.00  for an offense

DO we have a protocol for anything violent?



on line form  18  JIM Fine Arts  goal 100  applicants


FINE ART ONLY as opposed to  –


Mark and Judy and Cathy are joining exhibitor relations  


not responsible for fine art avenue

Community Partners:   mid Bannock and Broadway  Pepsi and Beer Combo Loop

FOOD AND BEVERAGE:  Hot Water requirements  handling food or beverage water at 95 + degrees

Gary Brown   4 or 5 for liquor gardens  hand washing station

Sally Philadelphia Phillies  dropped out  Grandma’s  Goodies  and 

5 to 7 for budget will not have a category

82,000  ahead by 7,000  but we are behind with sponsorship


JAY  40   bands  6  show cases   11 to 6 Pearl’s on 13th



WE are sponsoring the beer


between 13th and 14th  


1525  Sherman St

JOHNSON AND WALES is coming both days




MURALS:  5 teams are locked down  no new teams  theme  __________

homeless sleeping  and sweeps  –  community oriented  who  are our neighbors?  Who lives in your neighborhood?






Mural kick off date:   






cash  sponsorship


There have been in kind donations from Home Depot


$1,600.00 a team  by 5   


ART IN THE PARK  TOMMY  NAHULU  6 things 3 daily  in  area of the big tent

camp   ordinary  


Some of them front end sponsors have not agreed to come in on the fair








GREEN  Phil Haberman  Green Up Denver  Certiflably Green Denver



Train  Kids and Families center  The route will be in the center of the interior only


VOLUNTEERS:  SIgn Up Genius  Metro Volunteers


CHUN BOOTH  booth in the middle of the Park/  Beer Booth  in the middle of the fair




Board Members

Debra Adams

Ean Tafoya

Rob Weil

Dave Cook

Emily Richardson

Doug Goldman

 Police  Vincent Gavito

Katie  McCusker liquor

Ted Heckel

Steve Riordon bathrooms

Doug Kacena

Tommy Nahulu

EJ  Worden SELENA Martinez

Jamie Hecht board

Debra Adams

Heather Bendele

Jay Finesilver

Mark  Board

Torry  Board








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